New Zealand is famous for its spectacular landscapes, beautiful beaches and unforgettable outdoor adventures. While destinations such as Queenstown, Rotorua and the Bay of Islands attract plenty of attention, there are many other incredible places worth adding to your summer holiday plans.
From peaceful coastal settlements and charming country towns to scenic river valleys and remote natural landscapes, sometimes the most memorable holidays happen a little further off the usual tourist trail.
Whether you’re planning a weekend getaway, a family holiday or a longer road trip, here are 8 underrated New Zealand destinations worth discovering this summer.
1. Hokianga, Northland – Coastal Beauty and Laid-Back Charm
On Northland’s west coast, Hokianga offers a wonderful combination of natural beauty, fascinating history and relaxed seaside living.
The harbour is surrounded by rolling hills, small settlements and impressive sand dunes, creating a landscape quite different from the better-known beaches on Northland’s east coast.
Spend time exploring Opononi and Ōmāpere, enjoy the harbour views or venture into nearby Waipoua Forest to experience some of New Zealand’s magnificent kauri trees.
Why visit? Hokianga is ideal for travellers looking for a peaceful coastal holiday, beautiful scenery and opportunities to experience Northland beyond its busiest tourist centres.
Explore more Northland accommodation and activities.
2. Whanganui – Riverside Adventures and Heritage
Whanganui combines a rich cultural history with beautiful river scenery, heritage architecture and outdoor experiences.
The Whanganui River is central to the region’s identity and offers opportunities for kayaking, canoeing and guided river adventures.
In the city, visitors can explore historic buildings, independent shops, art galleries and riverside attractions. For an impressive view, visit Durie Hill and take in the surrounding landscapes.
Those wanting to spend more time outdoors can explore the wider Whanganui region, with nature retreats, scenic accommodation and mountain biking experiences.
Why visit? It’s an excellent destination for travellers who enjoy a combination of culture, scenery and adventure.
Discover places to stay and things to do in Manawatū-Whanganui.
3. Ōhope, Bay of Plenty – Beautiful Beaches and Relaxed Summer Days
If your ideal summer holiday involves long beach walks, ocean views and a relaxed coastal atmosphere, Ōhope deserves a place on your list.
Located near Whakatāne, Ōhope is known for its sweeping sandy beach and access to the beautiful eastern Bay of Plenty.
Spend your days enjoying the beach, exploring nearby walking tracks, visiting local cafés or taking a scenic drive through the surrounding coastal settlements.
The nearby Whakatāne area also offers boating, fishing and outdoor activities for visitors wanting to add some adventure to their holiday.
Why visit? Ōhope is a lovely choice for couples and families seeking a classic New Zealand beach holiday.
Explore the Bay of Plenty for accommodation and activity ideas.
4. Golden Bay, Nelson Tasman – Beaches, Nature and Freedom to Explore
Golden Bay feels like a destination made for summer.
Situated beyond Tākaka Hill in the northwestern South Island, the region is known for its beautiful beaches, natural attractions, creative communities and relaxed pace.
Visitors can explore Tākaka, spend time around Pōhara, discover the clear waters of Te Waikoropupū Springs from designated viewing areas, or enjoy the spectacular coastal scenery near Farewell Spit.
Wharariki Beach is particularly memorable, with dramatic rock formations, sand dunes and wide coastal views.
However, visitors should be aware that Wharariki is not recommended for swimming because of strong currents and rips.
Why visit? Golden Bay is perfect for travellers who enjoy natural beauty, coastal walks and holidays that feel a world away from busy city life.
Discover Nelson Tasman accommodation and experiences.
5. Wairarapa – Small Towns, Vineyards and Coastal Adventures
Located northeast of Wellington, Wairarapa offers a wonderful mixture of rural scenery, boutique accommodation, food experiences and fascinating coastal landscapes.
Martinborough is a favourite for wine enthusiasts, while Greytown is known for its attractive historic streets and independent shops.
For something more adventurous, explore the wider Wairarapa coastline, including Cape Palliser and its dramatic scenery.
Whether you’re planning a romantic weekend, a relaxed food and wine escape or an extended road trip, Wairarapa has plenty to offer.
Why visit? It’s a particularly good choice for couples, friends and travellers wanting a combination of comfort, countryside and outdoor experiences.
Discover Wellington Accommodation and experiences
6. Ōamaru and Waitaki – Heritage, Wildlife and Scenic Landscapes
North Otago’s Waitaki region is packed with surprises.
Ōamaru is famous for its beautifully preserved Victorian-era architecture, historic precinct and distinctive local character.
Nearby, the Moeraki Boulders are one of the coast’s best-known natural attractions, while the wider Waitaki district offers impressive geological landscapes, cycling opportunities and scenic inland drives.
Visitors can also explore the region’s wildlife experiences, including opportunities to see little blue penguins through managed viewing experiences.
For those travelling inland, destinations such as Ōmarama provide a striking contrast to the coastline, with open landscapes, mountain scenery and relaxing hot pools.
Why visit? The region is ideal for travellers interested in history, photography, wildlife and scenic road trips.
Discover Otago Accommodation and Experiences
7. The Catlins – Wild Coastlines and Natural Wonders
For travellers who love dramatic scenery, The Catlins is one of the South Island’s most rewarding destinations.
Stretching across the southeastern corner of the South Island, the region is known for its rugged coastline, native forests, waterfalls and abundant wildlife.
Explore scenic coastal viewpoints, discover peaceful rural settlements or enjoy forest walks surrounded by beautiful native vegetation.
The area is particularly appealing to photographers, nature lovers and people who prefer a slower, more adventurous style of travel.
Accommodation ranges from peaceful farm stays to coastal motels and camping grounds, making it possible to spend several days exploring.
Why visit? The Catlins offers a memorable escape for anyone wanting to experience some of New Zealand’s wilder landscapes.
Find Accommodation and Experiences in The Catlins.
8. Karamea, West Coast – Remote Beauty and Outdoor Exploration
Situated at the northern end of the West Coast’s road network, Karamea offers a genuine sense of getting away from it all.
This small settlement is surrounded by lush landscapes, rugged coastlines and access to the spectacular Kahurangi National Park.
The wider area is known for its natural attractions, including the limestone formations and forest scenery of the Ōparara Basin.
Karamea is an excellent destination for walkers, nature enthusiasts and travellers who enjoy discovering places away from the usual holiday routes.
Because of its location, it’s worth allowing enough time to explore rather than treating it as a quick stop.
Why visit? Karamea is ideal for those seeking remote scenery, quiet surroundings and memorable outdoor adventures.
Discover West Coast Accommodation and Experiences
Tips for Planning Your New Zealand Summer Holiday
Wherever your travels take you this summer, a little preparation can make the journey even more enjoyable.
Book accommodation early. Popular destinations can become busy over Christmas, New Year and the summer school holidays, particularly when it comes to family accommodation and unique boutique stays.
Allow time for unexpected discoveries. Some of New Zealand’s best experiences are found between major destinations. Leave room in your itinerary for scenic stops, local attractions and places you hadn’t originally planned to visit.
Check weather and road conditions. New Zealand weather can change quickly, especially in alpine and coastal regions. Check local forecasts and road updates before setting off.
Support local operators. From accommodation providers and guided tours to family attractions and outdoor activities, choosing local tourism operators is a great way to experience the personality of each destination.
Travel responsibly. Respect local communities, follow conservation guidelines and help protect the beautiful places that make New Zealand such a special destination.
Discover More of New Zealand This Summer
You don’t need to travel to New Zealand’s most famous destinations to have an unforgettable holiday.
Sometimes it’s the peaceful seaside village, charming rural township or scenic stretch of coastline that becomes the highlight of your trip.
Whether you’re planning a short weekend away or a longer summer adventure, there are countless wonderful places to explore throughout Aotearoa.
Ready to plan your next getaway?
Explore NZ Online Travel to discover accommodation, activities, tours and travel experiences throughout New Zealand, and connect directly with local tourism operators.
Your next unforgettable New Zealand adventure could be somewhere you haven’t discovered yet!
