Looks like it’s going to be a strong Summer season for New Zealand …
Source: The Travel Memo 22 October 2013
Strong visitor arrivals delivered through spring
The tourism industry is gearing up for what looks to be a strong summer season, with international arrivals released today showing maintained strength throughout spring. Total visitor arrivals for the year ending SEP13 were up 2.9%, year-on-year.
Holidaymakers continue to drive the growth in overall numbers, with SEP13 holiday arrivals up 16.4% on the same month a year ago, bringing an additional 12,944 visitors to New Zealand for the month.
Tourism New Zealand chief executive Kevin Bowler noted holiday arrivals from all three of its tier one markets reported growth in September, with arrivals for the month from Australia up 4.3%, China up 78.4% and the USA up 10.6%.
“The very strong growth seen in China arrivals occurred as travellers sought to take their holidays ahead of the new travel law which came into effect on 1 October,” says Bowler.
The law effectively requires travel sellers in China to offer better quality, and thus more expensive, group tour packages both domestically and internationally.
“For the first two weeks of October, unofficial figures indicate a dramatic change in the Chinese visitor mix, with the anticipated decrease in short stay group visits and a rapid rise in the number of Chinese visitors travelling independently to New Zealand,” he adds.
“We expect total visitor numbers from China to be softer in October, but that this decline will be temporary as the market mix shifts to a better quality experience for visitors. Overall it is a positive development for New Zealand tourism, and fits with our strategy to increase the value of the Chinese market to New Zealand.”
In September strong growth in holiday arrivals was also seen across Asian markets with Singapore up 55%, Japan up 29% and Korea up 27%.
“This growth shows the important role of marketing and aviation competition in driving capacity and in turn arrivals. These markets have all seen increased promotion of New Zealand, with sharper airfares offered from competing airlines.”
Japan and Korean arrivals were also boosted by public holidays during the month encouraging many to take up airline promotional packages.
Holiday arrivals from the traditional long-haul markets maintained growth during the month, with Germany being the key performer with arrivals up 20%. While total arrivals from the UK were down for the period, holiday arrivals maintained growth, up 6.7% for the month.
Says Bowler: “The long-staying German market is a consistent performer, with the growth seen during the month supporting our own research, with our September market research reporting the market’s preference for New Zealand at a high.”